Web Analytics Tools We Use

Google Tag Manager (GTM)

Google Tag Manager simplifies the process of managing and deploying various analytics and marketing tags on our website. With GTM, we can efficiently manage tracking codes for platforms like Google Analytics, Facebook Pixel, and others without needing to manually alter our website’s code.

Benefits:

Faster implementation of tracking codes.

Easy updates to tags and tracking scripts.

Improved website performance by managing tags efficiently.

Google Analytics 4 (GA4)

We utilize Google Analytics 4 (GA4) to track user behavior, interactions, and conversions across our website. GA4 offers enhanced features, including event-based tracking and predictive analytics, which help us better understand how visitors engage with our content.

Benefits:

Event-based tracking: Gain insights into specific user actions, such as button clicks, form submissions, and product views.

Cross-platform tracking: Track user interactions across both our website and mobile apps.

Enhanced ecommerce tracking: Measure product performance, track the checkout process, and identify opportunities to improve sales.

Facebook Pixel

With Facebook Pixel, we can measure the effectiveness of our advertising campaigns on Facebook and Instagram. By tracking user actions on our site, we can optimize our ad targeting, retarget potential customers, and track conversions.

Benefits:

Conversion tracking: Understand how users interact with our website after clicking on our ads.

Retargeting: Show ads to users who have visited our site, boosting the chances of conversion.

Campaign optimization: Use insights from Facebook Pixel to optimize ad delivery and improve performance.

Ecommerce Tracking

For MerinMT’s online store, we implement Ecommerce Tracking to track the full journey of users from product views to purchases. This allows us to analyze product performance, shopping behaviors, and transaction details to refine our ecommerce strategy.

Benefits:

Product performance insights: Identify which products are popular and which need more promotion.

Checkout analysis: Track where users drop off during the checkout process to reduce cart abandonment.

Revenue tracking: Monitor sales, average order values, and revenue from various marketing channels.

Conversion Tracking

Conversion tracking is key to understanding the effectiveness of our marketing efforts and improving our user experience. By setting up specific goals such as form submissions, sign-ups, or completed purchases, we can track how well our site encourages users to take desired actions.

Benefits:

Goal tracking: Measure the success of key actions like form submissions, newsletter signups, and product purchases.

Campaign performance: Assess which marketing channels are driving the most conversions, allowing us to refine our strategy.

User behavior insights: Understand the journey users take before completing a conversion, helping us optimize the user flow.